Thirty-two-year-old office worker Hinata Tachibana drunkenly wishes he were a girl one night, and the Goddess of Love and Beauty grants it, then drags him and his best friend Tsukasa Jinguuji into a fantasy world with a mission to defeat the demon king. Tsukasa comes through unchanged; Hinata wakes up in the body of a beautiful woman and can't turn it back. Between fending off unwanted suitors and hunting the demon king, Hinata just wants his old face in the mirror again.