Mirai Asahina, an ordinary middle schooler, spots a girl on a broomstick and follows her into the Magic World, where witch apprentice Liko Izayoi is searching for the legendary Linkle Stone Emerald. When a minion of the Dark Sorcerer Dokurokushe attacks them, matching pendants the two girls carry awaken and let them transform into the Witchy Pretty Cure. Guided by a living teddy bear named Mofurun, Mirai and Liko set out to master magic together and stop Dokurokushe's Never Ending Chaos from spreading.